Our History – Einhorn by Asoni
EINHORN – tradition and quality in men's shirts since 1924
For almost a century, the EINHORN brand has stood for high-quality men's shirts that bring together tradition, craftsmanship and timeless design. Founded in 1924 by the Zeeb and Hornung families in Kirchentellinsfurt near Tübingen in Swabia, EINHORN has steadily established itself as a byword for quality and style in menswear.
Our values and philosophy
EINHORN draws on its roots and combines classic values with modern ideas. Sustainability, simplicity, quality, personality and innovation form the foundation of our culture – for our people, our products and our processes. Every collection and every shirt reflects this commitment and sets standards in fit, choice of materials and design.
Quality meets innovation
EINHORN's challenge is to combine traditional tailoring with the demands of today. The result is shirts that are not only well designed but also make the modern man's day easier. Classic business shirts, elegant Oxford shirts or relaxed casual shirts – every product combines style, comfort and durability.
Our path to the present
Since 2014, EINHORN has been part of the Swiss Asoni SA group. In close cooperation with the experienced EINHORN team, and with production fully relocated to Europe, the brand continues to be cared for to the highest standard. “Made in Europe” stands for quality, responsibility and sustainability – values our customers have appreciated for generations.
For our customers and partners
The combination of tradition and modernity allows EINHORN not only to make timeless shirts but also to help shape trends. The result is premium men's shirts that embody style, personality and quality – shirts that perform at the office, at social occasions and in your free time.